Project duration : 3 days | Role : Design applicant
“A DAY IN THE LIFE...Are you sure you really want to do this? .. for any of the newbies thinking this sounds like a great career! Ha Ha ”
The Company
Floom is a London based startup in artisanal florist marketplace, looking to expand their product a SaaS platform for florist to manage their day to day business operations. This is a design case proposed to Floom during the interview process. The goal is to improve user experience for florist managing their daily orders.
How might we..
Help florists skip the business admin and let you focus the actual flower design work
keep you on the go with what’s going on with the business
“Would you help me pollinate my flowers into cash.. Kaching!!
”
The Design Process
With a 3 days turn around time, I relied heavily on desk research. Finding florists who shared their day to day schedule. I used three different type of florists to capture the nuance of the business.
The Goals
Understand Florist’s action points on daily basis, finding pain points and gaps for solution, identify possible service opportunities.
Finding florists activity pattern
After finishing my desk research, reading their hourly activities in a day, I categorized them to the following groups
Flower Inventory Work
Purchasing at flower markets, wholesaler stores.
Purchasing by phone/ online order
Purchase flowers stock one day before.
Purchase according to latest order
Early morning drive to flower market
Conditioning flower, set up flower stand with vases
Preparing Order
Read on order folder
Print out order list
Sort and Categorize order
Check on priority orders
Distributing work to florists
Delivery arrangement
Design work
Making arrangement
Event designing
Photoshoot
Design consultation
Venue installation
Design Solution
Daily order summary
This feature allows florist to quickly screen orders coming in on that day. It sums up which design arrangements need to be made, the quantity, more over florists can also quickly sort which order need to be prioritised more according to the time of delivey.
Daily Inventory Check
This feature will list each flower quantities left on that day, and florist can quickly order the flowers from a registered flower wholesaler with the platform.
“But How do you count the number of each flower left?”
Introducing… Flower recipe
Apparently each design arrangement has a “recipe” , just like when you bake a cake. For example, a recipe for one design, hypothetically would look like :
3 stems of peonies, 2 stems of foliage, 1 stem of eucalyptus leaf, fillers, a ribbon, wrapper, and so on..
When a florist listed their products with the platform, and they are willingly to go one step further with the product description - the flower recipe - , the platform could help them do the inventory check : combining calculation from how many flower inventory they have in the beginning, which design arrangements ordered, and more.
Quick view of special request and card messages
This feature helps florist quickly see special request and card messages need to be printed - tied to a particular design arrangement. Below It's a short clip how the platform works!
Delivery status
Another supporting feature is to allow florist to quickly check the delivery status from each order. Florist can change the image summary listing to conventional order list and access the delivery status on each order.
The UI work details can be found here
Other opportunities
As most bouquet florist business grows to event styling or decorator, Floom can expand their market from a product to service based opportunities ( landscape, home styling, event decorations ).
Hassle in meeting ups, preparing quotations, preparing mood board, design approval from clients could be reduce from having a pre-defined styling components for online order ( event decoration )
Education and workshops. As florist matured with the years of experience running their business, they usually hold courses, workshops, sometimes flower retreats. This could be opportunity to build a strong flower community.