Krossover is a sports analytics platform startup based in New York. They provide breakdown service for your game film into small clips, highlights athlete’s actions, and provide the game’s statistics. Coaches and athletes can use these data to create reel clips, game highlights, analyze their past games, improve future game strategy, and athlete’s performance.
The Problem
The service primary users are school, college, and university coaches and athletes. However, the product engagement depends heavily on coaches and how they influence their athletes ( teenagers and young adults ) to use the service.
This makes the revenue stream depends heavily on number of coaches and school subscribe to the service plan and number of game film breakdown were the highest during game seasons only.
The Goals
Increase athlete’s personal engagement with the service.
New revenue streams from athletes & parents.
Design Process
Krossover Design Process Framework
Define
At this stage, UX and Product Lead will conduct research from different angles: customers, product feature audit, Benchmarking competitors/ relevant products for targeted market
Result: MVP, feature details
Explore
Involving Design, Product, and UX together exploring ideas. This session usually takes 3-5 hrs, depends on how big the product scope is.
Result:
Wireframes, LoFi Prototype, User Test Plan, UI Draft
Usability Test
Remote test with 5 Athletes from the previous interview using the LoFi prototype
The Test was Conducted with invision and lookback.io app, observing participants in their natural environment
Refine
Summing up first usability test result with the design team and Product Lead and make iterations for both visual and UX, review, and handoff to tech
Results: Usability test review, wireframe iteration, UI Iterations, UX Documentation